OVER 13 YEARS
IN THE GAME
ABOUT US
Independent Romanian advertising agency, founded in 2010, focused on tailoring meaningful brand stories that touch people's hearts. Our experienced team reunites senior professionals with more than 20 years dedicated to media & advertising, providing expertise that balances corporation rigors with the flexibility of a local agency. The sparkle of innovative solutions enlightened our journey from the very beginning and grew our taste for disruptive ideas.
OUR GOAL
We like to create memorable connections between the brands and the people. We understand changing behaviours and evolving lifestyles and we adapt to this continuous transformation. We are in love with relevant insights born from strong data-driven intelligence to nurture meaningful communication stories.
Creative services & Branding:
We enjoy when our imagination, mind and intuition are free to tell stories that connect the consumers to the brand’s essence.
Strategy & Research:
We don’t start the game without relevant brand positioning and smart research data.
Media Planning & Buying:
We believe in creative media. This is the sparkle that a media strategy needs to make the brand more powerful and distinctive.
Account Management:
We are dedicated to a professional coordination of workflow, strongly involved in project guidance and success.
Concept Creators:
Give life to ideas in a coherent, charming, and straightforward style to put brands in the spotlight.
BTL&Events:
We love to create fun and entertaining playgrounds for brands to have a magic moment with their consumers.
OUR TEAM IS HERE
With years of exposure to different industries, markets and consumer behaviours, we refined our skills and gained invaluable insights. Experienced professionals can anticipate trends, navigate challenges, and develop strategies that work.
Mihaela Marian
Managing Director & Partner
Mihaela Paduraru
Business Development Director & Partner
Vera Gavrila
Client Service Director & Partner
Andreea Popescu
Strategy Director & Partner
Cristian Mucichescu
Media Director