
THE DESIGN TEAM FORMED BY ALEX HAIDAMAC AND NATALIA SFETCU WON GOLD DURING THE YOUNG LIONS DESIGN COMPETITION IN CANNES 2013.
WHO ARE WE ?
An independent Romanian creative & media agency, a group of well-trained people with large experience and wide professional accomplishments in the last decade. Our journey begins with a great interest in the subtle mechanics of changing consumer behavior through intelligent communication choices, with reverence towards the creative insights that give distinctive personality to every project and will to develop a contemporary communication platform.
WHY A CONCEPT STORE ?
INNER HARMONY
TRUST
EMPHASIS ON THE VALUE OF IDEAS
ART OF THE TRADE
WHAT DO WE ENJOY ?
• Develop creative concept of the communication campaigns
• Customize creative concept on all communication media (including digital): TV script, radio script, print layout, out-of-home/billboard layout, internet banners, website, BTL concepts
• Elaborating the concept of special projects according to the general strategy of the brand
• Create brand identity (name, logo design)
• Create company/ brand slogan
• Define a visual identity of the company/ brand (graphic design for all communication materials)
• Account Management: Master all activities deployed on the account
• Media Strategy & Research:
o Set the mid & long term frame in which the brand should behave
o Monitor, evaluate and report competitive media strategies, trends and activities
• Media Planning & Buying
o Design and implement effective media plans
o Deploy buying negotiations
• Implementation and production of special projects
o Elaborating the concept of special project according to the general strategy of the Brand
o Obtaining the approvals from the local authorities, necessary to implement the special projects
• Organize and manage special corporate events - product or services launches/ rebranding
• Create the concept of the event carefully customized according to brand attributes and needs and exploit it in all implementation frames
• Organize company anniversaries and team-buildings
• Organize business conferences and seminars
Strategy Director
Business Development Director
Managing Director
Client Service Director
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